MDFs and How IT Vendors Allocate Channel Marketing Budgets
Market development funds – MDF funds – are one of the most misunderstood tools in the IT channel. Vendors set
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How to Build a Partner Ecosystem Strategy for Your IT Business
Most IT vendors hit the same wall eventually. Direct sales carry you to a point, then growth slows and the
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How to Set Up a Reseller Program for a SaaS Product: A Complete Playbook
Building a reseller program is one of the highest-leverage moves a SaaS company can make once direct sales are working.
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Key Differences between Distributors and Resellers
If you’re building an indirect sales channel, the distinction between a distributor and a reseller matters more than most vendors
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VARs, MSPs, Distributors, and Referral Partners Explained
Building an indirect sales channel for the first time means making decisions before you have all the answers. One of
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Elioplus guide for channel sales and partner recruitment
What Is Channel Sales? A Complete Guide for B2B Technology Companies in 2026 Channel sales is one of the most
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Partner Onboarding Best Practices
Most partner programs stall not because of poor recruitment, but because of what happens after the contract is signed. A
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SAP Business One Partners: How to Find Authorized SAP B1 Resellers
SAP Business One doesn’t sell directly to most small and mid-sized businesses. It moves through a global network of authorized
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What Is a Value-Added Reseller (VAR)? A Guide for IT Vendors
If you sell software, hardware, or IT solutions and want to grow without building out a massive direct sales team,
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Large Account Resellers: What They Are and How IT Vendors Can Recruit Them
Large account resellers occupy a specific corner of the IT channel. They are not your typical MSP or regional VAR.
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