Partner Co-Marketing Program and how it works
A co-marketing program is one of the most practical investments an IT vendor can make in its channel. Joint campaigns
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Who owns partner activation after recruitment
Guest article by Gus Safadi, ChannelLeap A list of potential channel partners can help a technology vendor decide where to
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MDFs and How IT Vendors Allocate Channel Marketing Budgets
Market development funds – MDF funds – are one of the most misunderstood tools in the IT channel. Vendors set
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