Crimson Hexagon a global leader in consumer insights from social media data is seeking channel partners through Elioplus
Crimson Hexagon a global leader in consumer insights from social…
When engaging with new potential partners, the approach really matters as with potential clients. If you’re receiving inbound requests from your website, it’s relatively easier since you’ll be answering to questions you have received or providing more information.
Things change when you are doing an outbound campaign and are approaching new partners that match your profile. Through our platform, Elioplus, we send push notification to thousands of channel partners so we have seen some common patterns that work and some that don’t along the way. If you are using a similar service like ours to do the initial contact then skip the first couple tips.
We have tried different approaches to test the efficiency and still are in order to maximize the engagement rate in our communications, so here are a few tips:
Many IT vendors manage all these communications in spreadsheets but we highly recommend to use a software tool to keep up with the workload and also use task reminders. On our platform, we have introduced a pipeline where our users can either move their leads into a pipeline dashboard or even add their own leads. This allows them to add notes and reminders for specific tasks like calls and meetings. Of course if you’re using a CRM that could also do the job pretty well.