Crimson Hexagon a global leader in consumer insights from social media data is seeking channel partners through Elioplus
Crimson Hexagon a global leader in consumer insights from social…
The startup community is adorable. Having an idea and trying step by step to make it into a reality is one of the most exciting processes and only those that have been through this can really understand what I am trying to say.
The life inside a startup is difficult, with a lot of ups and downs (9 out of 10 are downs) and you have to know how to handle this situation.
SaaS startups are my favorites and like all startups, they are facing a huge problem. How can they effectively promote their software with little or no budget? Here are some tips:
So, the first thing you have to do is to build a reseller partner program.
Take a look here and learn how to build it: http://blog.elioplus.com/?p=480
In order to find resellers for your SaaS, just use Elioplus, a B2B online platform that matches vendors and resellers exclusively in software, SaaS and cloud industries. You can sign up for free as a Vendor, create a profile of your SaaS company and select from 15 partnership criteria those that you are offering on your partner program that I mentioned before. Elioplus has the same data from resellers according to their partnership needs. So, you are getting matched with resellers quickly and accurately in order to penetrate into new markets. Elioplus offers also a 14-day free trial with a specific number of reseller matches for you. You can sign up for free here: https://elioplus.com
Affiliates: You can use an affiliate solution (you can search in Google, Yahoo or Bing) and your users will be able to use a unique link and promote it. Then when a paid customer comes through this link you will pay them a small fee.
Referrals: You can use a platform for referrals and if one of your users refers your solution, let’s say to a friend and that friend becomes a client of yours, then you get a small referral fee or you have a discount using this SaaS service. See more here: https://en.wikipedia.org/wiki/Referral_marketing
Thanks for reading this post and I look forward to any suggestions you may have!