Top 10 February IT channel posts in our business development community

Top 10 February IT channel posts in our business development community

Hello readers!!!

Here are some great posts in IT channel industry for you!

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How to Be a Successful MSP or VAR Offering Digital Signage to Your Customers

As a managed service provider (MSP) or value-added reseller (VAR) company, you offer your services to businesses. However, both MSP and VAR in terms of service differ. MSP operates and maintains a business’s technology whereas VAR provides them with third-party hardware and software. If both of them want to increase their sales, they should start offering digital signage display solutions to their customers.

 

Building a Partner Program That Works

When you are a vendor and your strategy is to do indirect sales through channel partners like resellers or VARs, have a great product is only half the job when recruiting new partners. Having a proper partner program in place describing exactly what you are offering and what you are requiring in exchange means the world for your partners. Most times resellers will choose to resell a product that is marginally inferior to another if the second one has a more robust partner program and the vendor is offering a better deal in terms of partner enablement. Below we outline some key elements that should be included in your partner program brochure (if you don’t have one start creating it immediately). Of course there are differences from one business to another and it depends on what strategy you want to follow so these points work as an example, you can add or remove content based on your needs.

 

5 Topics Channel Professionals Should Be Paying More Attention to in 2016

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That infamous Ferris Buehler quip applies just as well to business as it does to us in our personal lives. Reflection and research are two of the most important activities you can engage in, whether you’re looking to improve yourself or your organization.

 

Why Some Partner Programs Don’t Cut It Anymore

When developing partner programs, vendors often miss the basics of effective partner engagement because they are thinking about their own business model, processes and internal operations–what’s easiest for them. This can make for an uncomfortable fit, and certainly one that lacks mutual benefit.

 

The two main information technology channel challenges for 2016

I cannot predict the future, so I’ll leave that to others. But I can with a 100% certainty tell you what the two major challenges will be in 2016 for information technology companies that want to serve their customers through an independent channel of resellers.

 

This Formula Will Make Your Channel Partners Successful

Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information technology channel partner are product focused). However, the single formula that will help us help our partners become successful is understanding and working actively with “The channel partner Profit & Loss Statement (P&L).”

 

Top 5 Mistakes (Pitfalls) In ERP Implementation and How to Avoid Them

ERP has been ‘Man Friday’ for organizations to execute their growth strategies. There are numbers of benefits realized while adopting ERP. ERP usage slashes the administrative costs, operating costs, improves service levels and brings down the error rates by a great chunk.

 

Channel analytics, data quality and channel growth in 2016

In this sponsored Q&A, ZS principal John DeSarbo looks at where the channel can improve its growth opportunities in 2016

 

How to Be a Successful MSP or VAR Offering Digital Signage to Your Customers

As a managed service provider (MSP) or value-added reseller (VAR) company, you offer your services to businesses. However, both MSP and VAR in terms of service differ. MSP operates and maintains a business’s technology whereas VAR provides them with third-party hardware and software. If both of them want to increase their sales, they should start offering digital signage display solutions to their customers.

 

Increasing the Revenue Stream for Vendors and Channel Partners

The continuing paradigm shift in the IT market shows steady movement towards a greater focus on the Channel — to increase sales, achieve increased market penetration and enhance brand recognition. More and more, large vendors are announcing their intent to bolster their Channel efforts and direction, recognizing the substantial growth that can be attained.

 

 

 

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