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A CRM (customer relationship management system) is a very necessary tool for your sales and marketing efforts, no matter in which industry you are operating.
According to techtarget.com a Customer relationship management system(CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
For small businesses, a CRM system may simply help you put your data in the cloud, making it accessible in real time, across any device. When your business is growning, a CRM can quickly expand to include more sophisticated features to help teams collaborate with colleagues and customers, send customized emails, gather insights from social media conversations, and get a holistic picture of your business health in real time.
How important a CRM is for SMBs and also Enterprises could be identified from the big growth YoY of CRM’s market share. The worldwide CRM market grew 13.3% in the last year, from $20.4B in 2013 to $23.2B in 2014. According to Gartner, CRM Will Be A $36B Market By 2017. Also 47% of total CRM software revenue in 2014 was generated from SaaS-based CRM applications.
The big question: Which one of all those CRM solutions should you choose? If you are looking for a CRM to use for your operational efforts then you can look at software directories like Getapp, Discovercloud, Readysaasgo where you can find info about the features of the product and ratings.
But, if you are looking for the best CRM solution to resell to end customers or to other businesses that’s really a different thing. The partnership terms between vendors and resellers are those that matter most! Before establishing a partnership with a new CRM vendor, resellers usually give priority to what the vendors are offering on their partner programs. Are they providing training? Support and what kind of support? Are they providing to their resellers marketing material and how often? Do they ask an annual fee payment or just commission from the revenues? And much more. Then you should consider the quality of the product. If you want to find the best CRM to resell with the best partnership terms you should try Elioplus where you can sign up free as a Reseller and select the CRM option from the software categories that you would like to resell. Elioplus matches software and SaaS vendors with resellers according to vendors partner program structure and resellers partnership needs.